Friday, August 19, 2016

No more Apple Stores and new batteries

Today is the Good Day: no more Apple Stores woo, hoo! Yes, dream of all those that hate Apple just came true...
No, unfortunetly no. Apple will just  rename their stational stores from Apple Store, Location to Apple Location. Why? From marketing psychology reasons mostly - they want people to assosiate those places more with meeting and technology then buying itself. In some locations Apple have plans to make a weekend movie projections.
Will it work? Well, if Apple knows how to do something really good it's deffinitly selling things and they themselvestalk about Apple Stores as biggest of their product, so yes.

Now another topic: new type of batteries in smartphones (and not only).
Students at the Massachusetts Institute of Technology some time ago created a start-up called SolidEnergy and now they have more than $12 milion from investors and will start work.
In 2015 they started with a theorie and design of lithium - metal battery. Accumulator for mobile devices, drones , electric cars and others which allows double density in charge. What it means? Half the size or double capacity or anything between.
Now one of biggest problems with making phones thinner or making usefull bending models are mainly battery. This project seems ideal solution for Samsung, LG and Lenovo - corporations that race to make first bending smartphone.
We can't expect those kind of batteries this year but in near future? It would deffinitly make easier life for all those futuristic designs to comme true.

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